Business Owners: Can Customers be Trained?

Frustrated business owners often ask, can customers be trained?

Customers can not be trained, but they can be led. Customers can be led to behave in a way that is good for them and good for your business, when the purpose of your business is clearly communicated and backed by action.

State clearly the purpose of your business and why a customer should care.  Customers that believe what you believe will associate with your business and try your offerings. 

Design your products/services to reflect what you believe and deliver them consistently to earn your customer’s trust.  If the customer segment is large enough, your business will be profitable and your frustration with customers will abate.

 

Business Owners - Is Your "Secret Sauce" Negatively Affecting Your Customers?

Weak Customer loyalty and low profit margins are a serious problem for many business owners.

Every business has a “Secret Sauce” that affects their Customers, whether it is intentional or not.  Often the actual “Secret Sauce”, as Customer’s perceive company performance, drives Customers to try other service providers or encourages them to bargain for lower prices.

When speaking with company owners, I define business “Secret Sauce” as the unique blend of their skillset, vision, goals, and personality as expressed by their company’s capability to deliver products and services that can transform Customers into more loyal and more profitable Customers.

Discovering and deploying “Secret Sauce” to transform Customers is a deliberate process, the goal of which is identifying the best Customer segments in which to gain the Customer / Trust and Confidence.   Customer Trust / Confidence is gained by consistently demonstrating Competence and making decisions in the Customer’s Best Interests, as perceived by the Customer.