Weak Customer loyalty and low profit margins are a serious
problem for many business owners.
Every business has a “Secret Sauce” that affects their Customers,
whether it is intentional or not. Often
the actual “Secret Sauce”, as Customer’s perceive company performance, drives
Customers to try other service providers or encourages them to bargain for
lower prices.
When speaking with company owners, I define
business “Secret Sauce” as the unique blend of their skillset, vision, goals,
and personality as expressed by their company’s capability to deliver products
and services that can transform Customers into more loyal and more profitable
Customers.
Discovering and deploying “Secret
Sauce” to transform Customers is a deliberate process, the goal of which is
identifying the best Customer segments in which to gain the Customer / Trust
and Confidence. Customer Trust /
Confidence is gained by consistently demonstrating Competence and making
decisions in the Customer’s Best Interests, as perceived by the Customer.
