Business Owners: Find Your Secret Sauce

“Secret Sauce” in your business is the unique blend of your skillset, vision, goals, and personality as expressed by your company’s capability to deliver products / services that transform your Customers into Better Customers.

As a business owner, you should care about this because turning Customers into Better Customers makes your business:

 

Ø  Easier to Run

Ø  More Profitable

Ø  More Valuable

The goal is, from the Customer’s point of view, to achieve Customer Trust and Confidence based on Customer experience.

 

 

 

 

Most companies operate in a competitive environment where ideas are plentiful.  Execution is often the key differentiator, and the only way to demonstrate competence and that decisions are made in the best interest of the Customer.

The bundle of goods and services offered, Value Propositions, must Deliver Superior Value and be convenient for the Customer.

 Elegant Communication is the process that ensures minimum friction in the relationship with the Customer and reveals to the Customer that they are being treated in a manner in which they can have Trust and Confidence in the outcome.

The process of finding the “Secret Sauce” in your business starts with three questions:

1)      What’s in it for you?

2)      What’s in it for your Customer?

3)      What’s in it for your Team members and Partners?

If you would like more information on creating our own special “Secret Sauce” please e-mail me, gene@thebusinessownersconsultant.com, call 949-254-0777 or visit The Business Owner’s Consultant Blog at http://manageddataservices.blogspot.com/

Gene Kohlmann

Consultant/Implementer

When Ideas Are Not Enough

www.thebusinessownersconsultant.com